co-founded B Corporation
Bryan Welch, CEO of B the Change Media
Mission-driven businesses are taking the lead in profitability according to 40 studies conducted by MIT, Harvard, and Goldman Sachs to name a few. Higher standards of environment, social and government practices makes a business 64% more like to survive due to greater returns, greater customer loyalty, greater access to capital and attracts better talent. Mission-driven businesses balance their focus on social value as well as shareholder value with concern for worker engagement, environmental footprint and community involvement in response to the demands of 84% of consumers who prefer it that way. Millennials are influencing this positive trend as they demand great places to work instead of something boring. Mission-driven businesses are not competing to be the best in the world. They want to be the best for the world.