Mom and Pop Business

Rethinking the American Dream

Offer Well-Being


"We must look to the rising generation for the restoration of the country."

- Robert E. Lee

This course helps families develop businesses within the structure of an ARC7 Arcology. Within the arcology context, members will choose a business or bring an already established business that will meet the needs of the people in the arcology to help make it self-sustaining and self-contained.

ARC7 has a socio-economic governance system that is co-created by members of the arcology through think tanks.  The goal is to fully utilize the strengths and fulfill the dreams of each member of the arcology. Beyond financial needs, we make plans for our businesses to meet physical needs, emotional needs, and social needs at the same time.  The arcology can then enlarge their vision to meet the needs of people outside the arcology. This adds another dimension to their lives that we call Global Well-Being because we intend for arcologies to impact all humanity.

Mom and Pop Business

Until recently, families were the building blocks of a community.  Families had to be strong to hold their community on their shoulders.  Every community had to have a butcher, a baker, a candlestick maker, a dentist, a doctor, and an undertaker.  Each family took on one of these crucial roles as their contribution to the community.  If anything happened to one of these families, it impacted the entire community.  For this reason, they would have to rally behind each community member knowing they might not have the essentials they need for a good life.

When corporations took over the "mom and pop" business, they usurped the purpose of the family.  Individuals and families are no longer necessary for community survival.  Now, when we move to a new community, we make sure they have a Walmart, a McDonald's, and good cell phone coverage, if we want to have a good life.   If something happens to someone in the community, no one knows about it.  No one cares.  It doesn't impact their live at all.

Problem: A Gallup study recently showed that humans must have six hours a day of direct social contact with their friends and family to experience a sense of social well-being.  Yet today's society separates families and sends each member of the family to a different location as soon as they wake up in the morning.  They are then placed into situations at work and school that prevent them from freely talking to one another. We cooperate with this plan in support of a completely new and artificial focus: "making money." We teach our children to "get an education so you can make money."  Job opportunities often lead to relocation out of state or even out of the country, separating children from grandparents who might have played a large role in their sense of well-being. Relationships are sacrificed on the altar of "acquisition of the almighty dollar."

Today we see people from other countries take advantage of the "American Dream" without sacrificing family.  They gather family and friends to create a shared vision of owning a restaurant, an apartment building, a gas station, or a dry cleaners.  They all work together to make the business thrive.  Several adult children share one home with their parents, reducing their cost of living substantially.  They have family, community, and money.

Meanwhile American children are taught a completely different version of the American Dream.  They are taught that the more education you get the better equipped they will be to "make money."  Visions, dreams and life purpose are sacrificed to "get a good job." Their one goal is to learn how to impress the corporations that hold the key to their futures.

Solution: The family business is the only answer to the human requirement for six hours a day with family and friends.  When individuals are able to envision their own destiny, and gather family and friends who share that vision, only then is the sense of social well-being established. The day is now spent with supportive family and friends instead of competitive strangers.  With a family business, a child grows up with the advantage of learning everything his father and grandfather knows.  When he is of age his family has something substantial to pass to him, rather than forcing each generation to start from scratch at zero.  Instead, the rising generation can expand the family business, staying on the cutting edge of technology and discovery.

This course helps families develop businesses within the structure of ARC7 Arcologies that will meet all the needs of its members in a self-sustaining and self-contained manner.  ARC7 socio-economic governance system is co-created by its members through think tanks.  The goal is to fully utilize the strengths and dreams of each member of the arcology in a way that meets their physical needs, their emotional needs, and their social needs.  They in turn meet the needs of the community so the community can meet needs of humanity.

Envision your family business.  Here are a few guidelines to get your ideas flowing:

  • A family business provides goods or services that would be beneficial to the members of ARC7.
  • Your family business provides a legacy to pass down when your adult children are able to take the helm.
  • Family businesses can address the basic needs such as food, clothing, or furniture.
  • Family business can cater to need for recreational activities or facilities such as pools, skate parks, sky diving, skiing and other community adventures.
  • The business must be screened by the 7 Questions of Well-Being.  (Refer to Lesson: SCREEN EVERYTHING)
  • Once you have your idea, you will be invited to take it to the ARC7 think tank.
  • If the think tank accepts your proposal you will be referred to the learning center to gain the knowledge you will need and the empowerment center for help with integration and implementation into the ARC7 economy.
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